Rightmove Places, good news for hyperlocal bloggers?

19 Jan

Estate agent Rightmove have recently launched their beta of Rightmove Places, a hyperlocal site aimed at providing homebuyers with local information in the way of user generated content from locals.

New market for hyperlocal blogs

I registered on the site because I am interested to see how this could help me promote my local content for Leeds to people who are interested in moving into the local area – it’s not a market that I have thought about targeting until now – I have concentrated on tourists and locals.

Local Leeds guides

On My Life in Leeds we’ve started to write more content on the local towns because even as a local, I have no idea what is on offer at towns like Chapel Allerton, which has become a sought after place to live.

Promoting your local brand

As a member of Rightmove Places, you can syndicate your RSS feed, and they seem to link back to the original content, so this should not cause any duplicate content issues with the search engines. You can also add reviews and tips on local places etc.

Rightmove Places benefits both parties

I haven’t seen yet how they intend to integrate the content with the main Rightmove website (or if they even plan to) but I can see that it could benefit both hyperlocal bloggers (SEO and growing awareness of your brand) and Rightmove who need the local content improve knowledge of the local areas.

Negative reviews and content

There’s an interesting post on the Talk about Local blog where someone rightly points out, what about negative content that is published on Rightmove Places or via RSS feed from other hyperlocal blogs and forums. I think it is a good point because as a homebuyer you want to know about negative and positive aspects of an area.

I’m interested to hear what you think about Rightmove Places.

Update: I should have checked on the other RSS feeds being used on the Rightmove Places site because the links are ‘nofollow’ which means that they are not search engine friendly links. So the only benefit for the publisher is if the site generates traffic, and I have yet to receive one visitor from the Leeds Places page. I’ll monitor it over the next couple of weeks.

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